Book Trailers ~ Necessary Marketing Tool

Book trailers are relatively new for the average author, though the idea of trailers has been around for a long time now. A trailer is a video sampling of what the book has in store for the author.

Now before I go further, let me say that not all books are as good a candidate for trailers as others. Mystery, suspense, romance and thrillers are great candidates. Some nonfiction are great candidates. Children's books can go either way, depending upon the trailer designer. Poetry is not a very good candidate unless samples of the poems are read as a voice over.

Trailers can be expensive, but the benefits of having trailers are endless. Recently, we did an author's trailer for Lacresha Hayes. This was a totally new thing for us, but it focused on building/branding her name rather than any particular book. Since that time, we've earned Living Waters Publishing Company, Steel Waves Publishing Company, and Whitlock and Marshall's business to do a trailer for the company.

Don't overlook the power of digital! See some of our work at http://hayesdesign.weebly.com