Many people don't realize that the design of your website, business products, etc are all part of building brand. If you see the little swoop, you immediately think Nike. Whether you see the name or not, the swoop is so popular that you know what you're looking at.
Authors need to think the same way. Today, we finished a banner for new author, Leigh Laurence. It was simple, but played into her entire line of book products and speaking engagements. She specializes in relationships and romance. Therefore, we worked with shades of red and purple, but nothing too obvious. What do you think?
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